Website Visibility

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  • Publisher : Elsevier
  • Release : 22 September 2009
  • ISBN : 9781780631790
  • Page : 244 pages
  • Rating : 4.5/5 from 103 voters

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The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

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Website Visibility

Website Visibility
  • Author : Melius Weideman
  • Publisher : Elsevier
  • Release Date : 2009-09-22
  • ISBN : 9781780631790
GET THIS BOOKWebsite Visibility

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are

50 Ways to Make Google Love Your Website

50 Ways to Make Google Love Your Website
  • Author : Liam McGee,Steve Johnston
  • Publisher : Random House
  • Release Date : 2010-05-06
  • ISBN : 9781407088754
GET THIS BOOK50 Ways to Make Google Love Your Website

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in

Blackwell's Five-Minute Veterinary Practice Management Consult

Blackwell's Five-Minute Veterinary Practice Management Consult
  • Author : Lowell Ackerman
  • Publisher : John Wiley & Sons
  • Release Date : 2013-08-13
  • ISBN : 9781118662182
GET THIS BOOKBlackwell's Five-Minute Veterinary Practice Management Consult

Blackwell’s Five-Minute Veterinary Practice Management Consult, Second Edition has been extensively updated and expanded, with 55 new topics covering subjects such as online technologies, hospice care, mobile practices, compassion fatigue, practice profitability, and more. Carefully formatted using the popular Five-Minute Veterinary Consult style, the book offers fast access to authoritative information on all aspects of practice management. This Second Edition is an essential tool for running a practice, increasing revenue, and managing staff in today’s veterinary practice. Addressing topics

New Directions in Human Information Behavior

New Directions in Human Information Behavior
  • Author : Amanda Spink,Charles Cole
  • Publisher : Springer Science & Business Media
  • Release Date : 2006-01-31
  • ISBN : 1402036671
GET THIS BOOKNew Directions in Human Information Behavior

New Directions in Human Information Behavior, co-edited by Drs. Amanda Spink and Charles Cole provides an understanding of the new directions, leading edge theories and models in human information behavior. Information behavior is conceptualized as complex human information related processes that are embedded within an individual’s everyday social and life processes. The book presents chapters by an interdisciplinary range of scholars who show new directions that often challenge the established views and paradigms of information behavior studies. Beginning with

Promotion and Marketing Communications

Promotion and Marketing Communications
  • Author : Umut Ayman,Anıl Kemal Kaya
  • Publisher : BoD – Books on Demand
  • Release Date : 2020-07-08
  • ISBN : 9781838802271
GET THIS BOOKPromotion and Marketing Communications

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed.

Orthodontic Pearls

Orthodontic Pearls
  • Author : Eliakim Mizrahi
  • Publisher : CRC Press
  • Release Date : 2015-04-01
  • ISBN : 9781482241952
GET THIS BOOKOrthodontic Pearls

Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most schools. This book fills that gap by providing tips,

Website Quality and Shopping Behavior

Website Quality and Shopping Behavior
  • Author : Tereza Semerádová,Petr Weinlich
  • Publisher : Springer Nature
  • Release Date : 2020-04-03
  • ISBN : 9783030444402
GET THIS BOOKWebsite Quality and Shopping Behavior

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies
  • Author : Joel Elad,Shannon Belew
  • Publisher : John Wiley & Sons
  • Release Date : 2020-03-05
  • ISBN : 9781119648451
GET THIS BOOKStarting an Online Business All-in-One For Dummies

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in

Marketing Essentials for Independent Lodgings

Marketing Essentials for Independent Lodgings
  • Author : Pamela Lanier,Marie Lanier
  • Publisher : Business Expert Press
  • Release Date : 2017-07-03
  • ISBN : 9781631575976
GET THIS BOOKMarketing Essentials for Independent Lodgings

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so

Search Engine Optimization

Search Engine Optimization
  • Author : Andreas Veglis,Dimitrios Giomelakis
  • Publisher : MDPI
  • Release Date : 2021-02-24
  • ISBN : 9783039368181
GET THIS BOOKSearch Engine Optimization

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries,

Altmetrics for Information Professionals

Altmetrics for Information Professionals
  • Author : Kim Johan Holmberg
  • Publisher : Chandos Publishing
  • Release Date : 2015-09-03
  • ISBN : 9780081002773
GET THIS BOOKAltmetrics for Information Professionals

The goal of any research assessment is to evaluate the value or quality of the research in comparison to other research. As quality is highly subjective and difficult to measure, citations are used as a proxy. Citations are an important part of scholarly communication and a significant component of research evaluation, with the assumption being that highly cited work has influenced the work of many other researchers and hence it is more valuable. Recently we have seen new online data

Run IT

Run IT
  • Author : Andreas Graesser
  • Publisher : Springer
  • Release Date : 2019-04-23
  • ISBN : 9783030142193
GET THIS BOOKRun IT

This book describes the intrinsic factors of IT Operation and its set-up during the software implementation phase. Based on the author’s long-term experience in managing IT for more than 100 clients over nearly 25 years, the book examines the needed knowledge and execution management capabilities to implement and run IT environments successfully for all sizes of enterprises. Many real-world examples provide insight into typical IT challenges and recipes to turn common pitfalls of implementation and operation into best practices. In order

The McGraw-Hill 36-Hour Course: Online Marketing

The McGraw-Hill 36-Hour Course: Online Marketing
  • Author : Lorrie Thomas
  • Publisher : McGraw Hill Professional
  • Release Date : 2011-01-07
  • ISBN : 0071750398
GET THIS BOOKThe McGraw-Hill 36-Hour Course: Online Marketing

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and

The Semantic Web: ESWC 2014 Satellite Events

The Semantic Web: ESWC 2014 Satellite Events
  • Author : Valentina Presutti,Eva Blomqvist,Raphaël Troncy,Harald Sack,Ioannis Papadakis,Anna Tordai
  • Publisher : Springer
  • Release Date : 2014-10-15
  • ISBN : 9783319119557
GET THIS BOOKThe Semantic Web: ESWC 2014 Satellite Events

This book constitutes the thoroughly refereed post-conference proceedings of the Satellite Events of the 11th International Conference on the Semantic Web, ESWC 2014, held in Anissaras, Crete, Greece, in May 2014. The volume contains 20 poster and 43 demonstration papers, selected from 113 submissions, as well as 12 best workshop papers selected from 60 papers presented at the workshop at ESWC 2014. Best two papers from AI Mashup Challenge are also included. The papers cover various aspects of the Semantic Web.

Branding For Dummies

Branding For Dummies
  • Author : Bill Chiaravalle,Barbara Findlay Schenck
  • Publisher : John Wiley & Sons
  • Release Date : 2014-12-31
  • ISBN : 9781118958087
GET THIS BOOKBranding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much