Understanding Your Users

Book Understanding Your Users Cover

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  • Publisher : Morgan Kaufmann
  • Release : 20 May 2015
  • ISBN : 9780128006092
  • Page : 568 pages
  • Rating : 5/5 from 1 voters

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This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Completely new and revised edition includes 30+% new content! Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products Includes all new case studies for each method from leaders in industry and academia

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Understanding Your Users

Understanding Your Users
  • Author : Kathy Baxter,Catherine Courage,Kelly Caine
  • Publisher : Morgan Kaufmann
  • Release Date : 2015-05-20
  • ISBN : 9780128006092
GET THIS BOOKUnderstanding Your Users

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way.

Understanding Your Users

Understanding Your Users
  • Author : Kathy Baxter,Catherine Courage
  • Publisher : Elsevier
  • Release Date : 2005-01-19
  • ISBN : 9780080520087
GET THIS BOOKUnderstanding Your Users

Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally as important. Understanding user requirements is critical to the development of a successful product. Understanding Your

Understanding Your Users

Understanding Your Users
  • Author : Kathy Baxter,Catherine Courage,Kelly Caine
  • Publisher : Morgan Kaufmann Publishers
  • Release Date : 2015-04-28
  • ISBN : 0128002328
GET THIS BOOKUnderstanding Your Users

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way.

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher : Newnes
  • Release Date : 2013-06-21
  • ISBN : 9780124046948
GET THIS BOOKPractical Web Analytics for User Experience

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B

Observing the User Experience

Observing the User Experience
  • Author : Elizabeth Goodman,Mike Kuniavsky,Andrea Moed
  • Publisher : Elsevier
  • Release Date : 2012-09-07
  • ISBN : 9780123848697
GET THIS BOOKObserving the User Experience

Wow! So many of the user experience research methods we have refined and used over the years are now organized and described in detail in one book. --Christian Rohrer, Manager, User Experience Research, Yahoo! I love Observing the User Experience! This comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly. It provides a real-world example of how research is done in just enough detail that it can both inform a CEO of

Talking to Humans

Talking to Humans
  • Author : Giff Constable,Frank Rimalovski,Tom Fishburne
  • Publisher : Unknown
  • Release Date : 2014-09-24
  • ISBN : 099080092X
GET THIS BOOKTalking to Humans

Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

Understanding Your Users

Understanding Your Users
  • Author : Catherine Courage,Kathy Baxter
  • Publisher : Gulf Professional Publishing
  • Release Date : 2005-01-11
  • ISBN : 1558609350
GET THIS BOOKUnderstanding Your Users

"Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. The techniques can be

Don't Make Me Think

Don't Make Me Think
  • Author : Steve Krug
  • Publisher : Pearson Education
  • Release Date : 2009-08-05
  • ISBN : 9780321648785
GET THIS BOOKDon't Make Me Think

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think

User Tested

User Tested
  • Author : Janelle Estes,Andy MacMillan
  • Publisher : John Wiley & Sons
  • Release Date : 2022-02-10
  • ISBN : 9781119844723
GET THIS BOOKUser Tested

An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their

Designing with the Mind in Mind

Designing with the Mind in Mind
  • Author : Jeff Johnson
  • Publisher : Elsevier
  • Release Date : 2013-12-17
  • ISBN : 9780124115569
GET THIS BOOKDesigning with the Mind in Mind

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from

Research Methods in Human-Computer Interaction

Research Methods in Human-Computer Interaction
  • Author : Jonathan Lazar,Jinjuan Heidi Feng,Harry Hochheiser
  • Publisher : Morgan Kaufmann
  • Release Date : 2017-04-28
  • ISBN : 9780128093436
GET THIS BOOKResearch Methods in Human-Computer Interaction

Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of

Emotional Design

Emotional Design
  • Author : Don Norman
  • Publisher : Basic Books
  • Release Date : 2007-03-20
  • ISBN : 9780465004171
GET THIS BOOKEmotional Design

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from

Lean UX

Lean UX
  • Author : Jeff Gothelf
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2013-03-15
  • ISBN : 9781449311650
GET THIS BOOKLean UX

User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of

Validating Product Ideas

Validating Product Ideas
  • Author : Tomer Sharon
  • Publisher : Rosenfeld Media
  • Release Date : 2016-01-19
  • ISBN : 9781933820927
GET THIS BOOKValidating Product Ideas

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

We Are Not Users

We Are Not Users
  • Author : Eswaran Subrahmanian,Yoram Reich,Sruthi Krishnan
  • Publisher : MIT Press
  • Release Date : 2020-03-17
  • ISBN : 9780262043366
GET THIS BOOKWe Are Not Users

A call to reclaim and rethink the field of designing as a liberal art where diverse voices come together to shape the material world. We live in a material world of designed artifacts, both digital and analog. We think of ourselves as users; the platforms, devices, or objects provide a service that we can use. But is this really the case? We Are Not Users argues that people cannot be reduced to the entity called “user”; we are not homogenous