The Wine Value Chain in China

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  • Publisher : Chandos Publishing
  • Release : 21 November 2016
  • ISBN : 9780081007600
  • Page : 330 pages
  • Rating : 4.5/5 from 103 voters

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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

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The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release Date : 2016-11-21
  • ISBN : 9780081007600
GET THIS BOOKThe Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on

The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release Date : 2016-11-24
  • ISBN : 008100754X
GET THIS BOOKThe Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on

Handbook on Tourism and China

Handbook on Tourism and China
  • Author : Songshan Huang,Ganghua Chen
  • Publisher : Edward Elgar Publishing
  • Release Date : 2020-06-26
  • ISBN : 9781788117531
GET THIS BOOKHandbook on Tourism and China

Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

Decoding China's Export Miracle: A Global Value Chain Analysis

Decoding China's Export Miracle: A Global Value Chain Analysis
  • Author : Yuqing Xing
  • Publisher : World Scientific
  • Release Date : 2021-03-17
  • ISBN : 9789811229640
GET THIS BOOKDecoding China's Export Miracle: A Global Value Chain Analysis

In less than three decades, China has emerged as the world's largest exporting nation with more than $2 trillion exports annually. China's quick rise as a leading exporter in the world is an unprecedented miracle. There are many theories explaining this miracle. This book adopts the global value chain (GVC) approach to analyze the Chinese export miracle over the last four decades. It focuses on the tasks rather than the gross export value and emphasizes the organizations of modern trade rather

Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management
  • Author : Daniel J. Flint,Susan L. Golicic,Paola Signori
  • Publisher : Springer
  • Release Date : 2016-04-29
  • ISBN : 9781137492432
GET THIS BOOKContemporary Wine Marketing and Supply Chain Management

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200

Wine and The Gift

Wine and The Gift
  • Author : Peter J. Howland
  • Publisher : Taylor & Francis
  • Release Date : 2022-12-09
  • ISBN : 9781000802672
GET THIS BOOKWine and The Gift

Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine

Wine Law and Policy

Wine Law and Policy
  • Author : Julien Chaisse,Fernando Dias Simões,Danny Friedmann
  • Publisher : BRILL
  • Release Date : 2020-11-23
  • ISBN : 9789004438316
GET THIS BOOKWine Law and Policy

Wine law and policy have evolved significantly over the last century, progressively moving from national terroirs to a global market. In this process, countries and regions took different approaches to address new problems wish are analyzed in this book.

Luxury Brands in China and India

Luxury Brands in China and India
  • Author : Glyn Atwal,Douglas Bryson
  • Publisher : Springer
  • Release Date : 2017-06-27
  • ISBN : 9781137547156
GET THIS BOOKLuxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands

Gender Studies, Entrepreneurship and Human Capital

Gender Studies, Entrepreneurship and Human Capital
  • Author : Paola Paoloni,Rosa Lombardi
  • Publisher : Springer Nature
  • Release Date : 2020-07-08
  • ISBN : 9783030468743
GET THIS BOOKGender Studies, Entrepreneurship and Human Capital

In today’s climate, academics, professional community and policy makers all have input in critical gender issues, as well as in the entrepreneurship and human capital issues. Various gender issues are published involving many scientific fields, including business, management and accounting research. Presenting the topic of gender issues, entrepreneurship and human capital, this book collects the main output of the researches presented at the Annual Workshop of IPAZIA 2019 of Rome in Italy. The authors provide a renewed and fruitful analysis

The Routledge Handbook of Wine and Culture

The Routledge Handbook of Wine and Culture
  • Author : Steve Charters,Marion Demossier,Jacqueline Dutton,Graham Harding,Jennifer Smith Maguire,Denton Marks,Tim Unwin
  • Publisher : Routledge
  • Release Date : 2022-04-27
  • ISBN : 9781000533958
GET THIS BOOKThe Routledge Handbook of Wine and Culture

The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine

Principles of Global Supply Chain Management

Principles of Global Supply Chain Management
  • Author : Yui-yip Lau,Adolf K.Y. Ng,Jorge Acevedo
  • Publisher : Anthem Press
  • Release Date : 2019-06-15
  • ISBN : 9781783089567
GET THIS BOOKPrinciples of Global Supply Chain Management

Supply chain management is the cornerstone of the competitive strategies of many presentday organizations and has evolved from the operational to the strategic level. Understanding this, Principles of Global Supply Chain Management offers a comprehensive insight into the global supply chain sector—analyzing the strategic, operational and financial aspects of the industry, and addressing the key elements in the management of global supply chains. The key topics of each chapter demonstrate a variety of fundamental issues in the supply chain

The Blood of the Colony

The Blood of the Colony
  • Author : Owen White
  • Publisher : Harvard University Press
  • Release Date : 2021-01-12
  • ISBN : 9780674248441
GET THIS BOOKThe Blood of the Colony

The surprising story of the wine industry’s role in the rise of French Algeria and the fall of empire. “We owe to wine a blessing far more precious than gold: the peopling of Algeria with Frenchmen,” stated agriculturist Pierre Berthault in the early 1930s. In the last decades of the nineteenth century, Europeans had displaced Algerians from the colony’s best agricultural land and planted grapevines. Soon enough, wine was the primary export of a region whose mostly Muslim

The Globalization of Wine

The Globalization of Wine
  • Author : David Inglis,Anna-Mari Almila
  • Publisher : Bloomsbury Publishing
  • Release Date : 2019-10-31
  • ISBN : 9781474265010
GET THIS BOOKThe Globalization of Wine

The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it considers the social, cultural, economic, political and geographical dimensions of wine globalization. It investigates how large-scale changes in production, distribution and consumption are transforming the wine that we drink. Comprehensive background discussion is complemented by vivid case study chapters from a variety of international contributors. Many different countries and regions are covered, including China,

Adventures on the China Wine Trail

Adventures on the China Wine Trail
  • Author : Cynthia Howson,Pierre Ly
  • Publisher : Rowman & Littlefield Publishers
  • Release Date : 2020-02-15
  • ISBN : 9781538133538
GET THIS BOOKAdventures on the China Wine Trail

Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best

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  • Author : Philip L. Pearce
  • Publisher : Edward Elgar Publishing
  • Release Date : 2019
  • ISBN : 9781786438577
GET THIS BOOKTourist Behaviour

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.