The Wine Value Chain in China

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  • Publisher : Chandos Publishing
  • Release : 21 November 2016
  • ISBN : 9780081007600
  • Page : 330 pages
  • Rating : 4.5/5 from 103 voters

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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

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The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release Date : 2016-11-21
  • ISBN : 9780081007600
GET THIS BOOKThe Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on

Contemporary Wine Marketing and Supply Chain Management

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  • Publisher : Springer
  • Release Date : 2016-04-29
  • ISBN : 9781137492432
GET THIS BOOKContemporary Wine Marketing and Supply Chain Management

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200

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  • Publisher : Springer
  • Release Date : 2017-06-27
  • ISBN : 9781137547156
GET THIS BOOKLuxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands

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  • Publisher : Edward Elgar Publishing
  • Release Date : 2020-06-26
  • ISBN : 9781788117531
GET THIS BOOKHandbook on Tourism and China

Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

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  • Publisher : Springer Nature
  • Release Date : 2020-07-08
  • ISBN : 9783030468743
GET THIS BOOKGender Studies, Entrepreneurship and Human Capital

In today’s climate, academics, professional community and policy makers all have input in critical gender issues, as well as in the entrepreneurship and human capital issues. Various gender issues are published involving many scientific fields, including business, management and accounting research. Presenting the topic of gender issues, entrepreneurship and human capital, this book collects the main output of the researches presented at the Annual Workshop of IPAZIA 2019 of Rome in Italy. The authors provide a renewed and fruitful analysis

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  • Publisher : Routledge
  • Release Date : 2022-04-27
  • ISBN : 9781000533958
GET THIS BOOKThe Routledge Handbook of Wine and Culture

The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine

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  • Author : Yuqing Xing
  • Publisher : World Scientific
  • Release Date : 2021-03-17
  • ISBN : 9789811229640
GET THIS BOOKDecoding China's Export Miracle: A Global Value Chain Analysis

In less than three decades, China has emerged as the world's largest exporting nation with more than $2 trillion exports annually. China's quick rise as a leading exporter in the world is an unprecedented miracle. There are many theories explaining this miracle. This book adopts the global value chain (GVC) approach to analyze the Chinese export miracle over the last four decades. It focuses on the tasks rather than the gross export value and emphasizes the organizations of modern trade rather

The Blood of the Colony

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  • Publisher : Harvard University Press
  • Release Date : 2021-01-12
  • ISBN : 9780674249455
GET THIS BOOKThe Blood of the Colony

The surprising story of the wine industry’s role in the rise of French Algeria and the fall of empire. “We owe to wine a blessing far more precious than gold: the peopling of Algeria with Frenchmen,” stated agriculturist Pierre Berthault in the early 1930s. In the last decades of the nineteenth century, Europeans had displaced Algerians from the colony’s best agricultural land and planted grapevines. Soon enough, wine was the primary export of a region whose mostly Muslim

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  • Author : David Inglis,Anna-Mari Almila
  • Publisher : Bloomsbury Publishing
  • Release Date : 2019-10-31
  • ISBN : 9781474265010
GET THIS BOOKThe Globalization of Wine

The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it considers the social, cultural, economic, political and geographical dimensions of wine globalization. It investigates how large-scale changes in production, distribution and consumption are transforming the wine that we drink. Comprehensive background discussion is complemented by vivid case study chapters from a variety of international contributors. Many different countries and regions are covered, including China,

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  • Author : Cynthia Howson,Pierre Ly
  • Publisher : Rowman & Littlefield Publishers
  • Release Date : 2020-02-15
  • ISBN : 9781538133538
GET THIS BOOKAdventures on the China Wine Trail

Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best

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  • Publisher : Rowman & Littlefield
  • Release Date : 2022-07-01
  • ISBN : 9781538163849
GET THIS BOOKWine Wars II

Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the

Research Handbook on Luxury Branding

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  • Publisher : Edward Elgar Publishing
  • Release Date : 2020-04-24
  • ISBN : 9781786436351
GET THIS BOOKResearch Handbook on Luxury Branding

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.

The Palgrave Handbook of Wine Industry Economics

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  • Author : Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi
  • Publisher : Springer
  • Release Date : 2019-03-15
  • ISBN : 9783319986333
GET THIS BOOKThe Palgrave Handbook of Wine Industry Economics

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient?

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  • Publisher : Plunkett Research, Ltd.
  • Release Date : 2006-03
  • ISBN : 9781593920449
GET THIS BOOKPlunkett's Transportation, Supply Chain And Logistics Industry Almanac 2006

The immense, global transportation and logistics sector is vital to businesses of all types. This carefully-researched book covers exciting trends in supply chain and logistics management, transportation, just in time delivery, warehousing, distribution, intermodal shipment systems, logistics services, purchasing and advanced technologies such as RFID. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of

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  • Author : Stefano Ponte
  • Publisher : Zed Books Ltd.
  • Release Date : 2019-08-15
  • ISBN : 9781786992604
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The interaction of sustainability governance and global value chains has crucial implications the world over. When it comes to sustainability the last decade has witnessed the birth of hybrid forms of governance where business, civil society and public actors interact at different levels, leading to a focus on concepts of legitimacy within multi-stakeholder initiatives (MSIs). Based in over 15 years of theoretical engagement and field research, Business, Power and Sustainability draws from both labour-intensive value chains, such as in the agro-food