Social Media in the Marketing Context

Book Social Media in the Marketing Context Cover

Read or download book entitled Social Media in the Marketing Context written by Cherniece J. Plume and published by Chandos Publishing in PDF, EPUB and Kindle Format. Click Get This Book button to download or read online books. Join over 650.000 happy Readers and READ as many books as you like. We cannot guarantee that Social Media in the Marketing Context book is available in the library.

  • Publisher : Chandos Publishing
  • Release : 30 September 2016
  • ISBN : 9780081017579
  • Page : 182 pages
  • Rating : 4.5/5 from 103 voters

Download Social Media in the Marketing Context in PDF, Epub and Kindle

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

GET THIS BOOK

Social Media in the Marketing Context

Social Media in the Marketing Context
  • Author : Cherniece J. Plume,Yogesh K. Dwivedi,Emma L. Slade
  • Publisher : Chandos Publishing
  • Release Date : 2016-09-30
  • ISBN : 9780081017579
GET THIS BOOKSocial Media in the Marketing Context

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in

Marketing in Context

Marketing in Context
  • Author : Chris Hackley
  • Publisher : Springer
  • Release Date : 2013-11-14
  • ISBN : 9781137297112
GET THIS BOOKMarketing in Context

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Social Media Marketing

Social Media Marketing
  • Author : Githa Heggde,G. Shainesh
  • Publisher : Springer
  • Release Date : 2018-02-08
  • ISBN : 9789811053238
GET THIS BOOKSocial Media Marketing

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing

Digital and Social Media Marketing

Digital and Social Media Marketing
  • Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
  • Publisher : Springer Nature
  • Release Date : 2019-11-11
  • ISBN : 9783030243746
GET THIS BOOKDigital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach

Social Media: The Good, the Bad, and the Ugly

Social Media: The Good, the Bad, and the Ugly
  • Author : Yogesh K. Dwivedi,Matti Mäntymäki,M.N. Ravishankar,Marijn Janssen,Marc Clement,Emma L. Slade,Nripendra P. Rana,Salah Al-Sharhan,Antonis C. Simintiras
  • Publisher : Springer
  • Release Date : 2016-08-22
  • ISBN : 9783319452340
GET THIS BOOKSocial Media: The Good, the Bad, and the Ugly

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic

Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing
  • Author : Hajli, Nick
  • Publisher : IGI Global
  • Release Date : 2015-04-30
  • ISBN : 9781466683549
GET THIS BOOKHandbook of Research on Integrating Social Media into Strategic Marketing

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals,

Electronic Word of Mouth (eWOM) in the Marketing Context

Electronic Word of Mouth (eWOM) in the Marketing Context
  • Author : Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams
  • Publisher : Springer
  • Release Date : 2017-02-15
  • ISBN : 9783319524597
GET THIS BOOKElectronic Word of Mouth (eWOM) in the Marketing Context

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future

The Context Marketing Revolution

The Context Marketing Revolution
  • Author : Mathew Sweezey
  • Publisher : Harvard Business Press
  • Release Date : 2020-03-24
  • ISBN : 9781633694033
GET THIS BOOKThe Context Marketing Revolution

In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing

Managing Social Media Practices in the Digital Economy

Managing Social Media Practices in the Digital Economy
  • Author : Alavi, Shirin,Ahuja, Vandana
  • Publisher : IGI Global
  • Release Date : 2019-12-27
  • ISBN : 9781799821878
GET THIS BOOKManaging Social Media Practices in the Digital Economy

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact

Social Media Marketing: Breakthroughs in Research and Practice

Social Media Marketing: Breakthroughs in Research and Practice
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release Date : 2018-05-04
  • ISBN : 9781522556381
GET THIS BOOKSocial Media Marketing: Breakthroughs in Research and Practice

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics,

ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015

ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015
  • Author : Dr Paula Peres,Dr Anabela Mesquita
  • Publisher : Academic Conferences Limited
  • Release Date : 2015-07-06
  • ISBN : 9781910810316
GET THIS BOOKECSM2015-Proceedings of the 2nd European Conference on Social Media 2015

Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited

Contemporary Issues in Social Media Marketing

Contemporary Issues in Social Media Marketing
  • Author : Bikramjit Rishi,Subir Bandyopadhyay
  • Publisher : Routledge
  • Release Date : 2017-07-28
  • ISBN : 9781317193982
GET THIS BOOKContemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues

Social Computing and Social Media: Design, User Experience and Impact

Social Computing and Social Media: Design, User Experience and Impact
  • Author : Gabriele Meiselwitz
  • Publisher : Springer Nature
  • Release Date : 2022-06-16
  • ISBN : 9783031050619
GET THIS BOOKSocial Computing and Social Media: Design, User Experience and Impact

This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 275 posters included in the 40 HCII 2022 proceedings volumes was carefully reviewed and selected from 5583 submissions. The papers of SCSM 2022, Part I, are organized in topical sections named: design and user experience

The Dark Side of Social Media

The Dark Side of Social Media
  • Author : Angeline Close Scheinbaum
  • Publisher : Routledge
  • Release Date : 2017-09-14
  • ISBN : 9781351683807
GET THIS BOOKThe Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars,

Social Media Marketing

Social Media Marketing
  • Author : Dave Evans
  • Publisher : John Wiley & Sons
  • Release Date : 2010-09-14
  • ISBN : 9780470439333
GET THIS BOOKSocial Media Marketing

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to