Auditing Social Media

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  • Publisher : John Wiley & Sons
  • Release : 25 February 2011
  • ISBN : 9781118063712
  • Page : 126 pages
  • Rating : 1/5 from 1 voters

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Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

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Auditing Social Media

Auditing Social Media
  • Author : J. Mike Jacka,Peter R. Scott
  • Publisher : John Wiley & Sons
  • Release Date : 2011-02-25
  • ISBN : 9781118063712
GET THIS BOOKAuditing Social Media

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you

Social Media Audit

Social Media Audit
  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-10-28
  • ISBN : 9781461436034
GET THIS BOOKSocial Media Audit

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the

Social Media Strategy

Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield Publishers
  • Release Date : 2020-09-01
  • ISBN : 9781538138182
GET THIS BOOKSocial Media Strategy

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new

Social Media Audits

Social Media Audits
  • Author : Urs E Gattiker
  • Publisher : Chandos Publishing
  • Release Date : 2013-10-31
  • ISBN : 9781780634265
GET THIS BOOKSocial Media Audits

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts

Organizational Network Analysis

Organizational Network Analysis
  • Author : Anna Ujwary-Gil
  • Publisher : Routledge
  • Release Date : 2019-12-03
  • ISBN : 9781000730425
GET THIS BOOKOrganizational Network Analysis

The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as

PR 2.0

PR 2.0
  • Author : Deirdre Breakenridge
  • Publisher : FT Press
  • Release Date : 2008-03-26
  • ISBN : 0132703971
GET THIS BOOKPR 2.0

Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media

The Social Media Handbook

The Social Media Handbook
  • Author : Nancy Flynn
  • Publisher : John Wiley & Sons
  • Release Date : 2012-01-18
  • ISBN : 9781118206812
GET THIS BOOKThe Social Media Handbook

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The

Audit Studies: Behind the Scenes with Theory, Method, and Nuance

Audit Studies: Behind the Scenes with Theory, Method, and Nuance
  • Author : S. Michael Gaddis
  • Publisher : Springer
  • Release Date : 2018-02-20
  • ISBN : 9783319711539
GET THIS BOOKAudit Studies: Behind the Scenes with Theory, Method, and Nuance

This book offers practical instruction on the use of audit studies in the social sciences. It features essays from sociologists, economists, and other experts who have employed this powerful and flexible tool. Readers will learn how to implement an audit study to examine a variety of questions in their own research. The essays first discuss situations where audit studies are the most effective. These tools allow researchers to make strong causal claims and explore questions that are often difficult to

Audit Analytics

Audit Analytics
  • Author : J. Christopher Westland
  • Publisher : Springer Nature
  • Release Date : 2020-11-20
  • ISBN : 9783030490911
GET THIS BOOKAudit Analytics

Today, information technology plays a pivotal role in financial control and audit: most financial data is now digitally recorded and dispersed among servers, clouds and networks over which the audited firm has no control. Additionally, a firm’s data—particularly in the case of finance, software, insurance and biotech firms— comprises most of the audited value of the firm. Financial audits are critical mechanisms for ensuring the integrity of information systems and the reporting of organizational finances. They help avoid

Social Media Success for Every Brand

Social Media Success for Every Brand
  • Author : Claire Diaz-Ortiz
  • Publisher : HarperCollins Leadership
  • Release Date : 2019-10-22
  • ISBN : 9781400214976
GET THIS BOOKSocial Media Success for Every Brand

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for

Auditing Ecosystem and Strategic Accounting in the Digital Era

Auditing Ecosystem and Strategic Accounting in the Digital Era
  • Author : Tamer Aksoy,Umit Hacioglu
  • Publisher : Springer Nature
  • Release Date : 2021-06-14
  • ISBN : 9783030726287
GET THIS BOOKAuditing Ecosystem and Strategic Accounting in the Digital Era

This book examines current topics and trends in strategic auditing, accounting and finance in digital transformation both from a theoretical and practical perspective. It covers areas such as internal control, corporate governance, enterprise risk management, sustainability and competition. The contributors of this volume emphasize how strategic approaches in this area help companies in achieving targets. The contributions illustrate how by providing good governance, reliable financial reporting, and accountability, businesses can win a competitive advantage. It further discusses how new technological

Quality of Internal Auditing in the Public Sector

Quality of Internal Auditing in the Public Sector
  • Author : Plamena Nedyalkova
  • Publisher : Springer Nature
  • Release Date : 2019-10-17
  • ISBN : 9783030293291
GET THIS BOOKQuality of Internal Auditing in the Public Sector

This book examines key methodological and organizational questions with regard to assessing the quality of internal audits. By studying the status quo of these audits in the public sector, including municipalities, it identifies relevant weaknesses, loopholes and issues. In addition, the book assesses the strengths and weaknesses of the approved control system to explain the reasons why, and conditions under which, internal audits are ineffective, and proposes new metric and non-metric indicators to improve the quality of internal auditing. Given

Small Business Smarts: Building Buzz with Social Media

Small Business Smarts: Building Buzz with Social Media
  • Author : Steve O'Leary,Kim Sheehan,Sterling Lentz
  • Publisher : ABC-CLIO
  • Release Date : 2011-06-14
  • ISBN : 9780313394102
GET THIS BOOKSmall Business Smarts: Building Buzz with Social Media

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. • Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now • An evaluation tool and example spreadsheets for conducting a social media audit • Call-outs that show how different types of businesses can implement various marketing ideas • Action-item tips that can be used in online messaging today

Social Media and the New Academic Environment: Pedagogical Challenges

Social Media and the New Academic Environment: Pedagogical Challenges
  • Author : P?tru?, Bogdan
  • Publisher : IGI Global
  • Release Date : 2013-01-31
  • ISBN : 9781466628526
GET THIS BOOKSocial Media and the New Academic Environment: Pedagogical Challenges

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business
  • Author : Susan Gunelius
  • Publisher : McGraw Hill Professional
  • Release Date : 2010-11-12
  • ISBN : 9780071748650
GET THIS BOOK30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22