The Handbook of Strategic Communication

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  • Publisher : John Wiley & Sons
  • Release : 08 April 2021
  • ISBN : 9781118857038
  • Page : 400 pages
  • Rating : 4.5/5 from 103 voters

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Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

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The Handbook of Strategic Communication

The Handbook of Strategic Communication
  • Author : Carl H. Botan
  • Publisher : John Wiley & Sons
  • Release Date : 2021-04-08
  • ISBN : 9781118857038
GET THIS BOOKThe Handbook of Strategic Communication

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in

The Future of Excellence in Public Relations and Communication Management

The Future of Excellence in Public Relations and Communication Management
  • Author : Elizabeth L. Toth
  • Publisher : Routledge
  • Release Date : 2009-03-04
  • ISBN : 9781135250683
GET THIS BOOKThe Future of Excellence in Public Relations and Communication Management

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories

AWS Certified Solutions Architect Study Guide with Online Labs

AWS Certified Solutions Architect Study Guide with Online Labs
  • Author : Ben Piper,David Clinton
  • Publisher : John Wiley & Sons
  • Release Date : 2020-07-15
  • ISBN : 9781119756125
GET THIS BOOKAWS Certified Solutions Architect Study Guide with Online Labs

Virtual, hands-on learning labs allow you to apply your technical skills in realistic environments. So Sybex has bundled AWS labs from XtremeLabs with our popular AWS Certified Solutions Architect Study Guide to give you the same experience working in these labs as you prepare for the Certified Solutions Architect Exam that you would face in a real-life application. These labs in addition to the book are a proven way to prepare for the certification and for work as an AWS

AWS Certified Solutions Architect Study Guide

AWS Certified Solutions Architect Study Guide
  • Author : Ben Piper,David Clinton
  • Publisher : John Wiley & Sons
  • Release Date : 2019-03-01
  • ISBN : 9781119504191
GET THIS BOOKAWS Certified Solutions Architect Study Guide

Everything you need to know for the Solutions Architect - Associate Exam, fully updated The AWS Certified Solutions Architect Study Guide: Associate (SAA-C01) Exam is your complete and fully updated resource to the AWS Solutions Architect - Associate certification. This invaluable Sybex study guide covers all relevant aspects of the AWS Solutions Architect job role, including mapping multi-tier architectures to AWS services, loose coupling and stateless systems, applying AWS security features, deploying and managing services, designing large scale distributed systems,

AWS Certified Solutions Architect Study Guide

AWS Certified Solutions Architect Study Guide
  • Author : David Clinton,Ben Piper
  • Publisher : John Wiley & Sons
  • Release Date : 2020-11-26
  • ISBN : 9781119713104
GET THIS BOOKAWS Certified Solutions Architect Study Guide

Master the intricacies of Amazon Web Services and efficiently prepare for the SAA-C02 Exam with this comprehensive study guide AWS Certified Solutions Study Guide: Associate (SAA-C02) Exam, Third Edition comprehensively and efficiently prepares you for the SAA-C02 Exam. The study guide contains robust and effective study tools that will help you succeed on the exam. The guide grants you access to the regularly updated Sybex online learning environment and test bank, which contains hundreds of test questions, bonus practice exams,

Excellence in the Stacks

Excellence in the Stacks
  • Author : Jacob Hill,Susan Swords Steffen
  • Publisher : Chandos Information Profession
  • Release Date : 2013
  • ISBN : 1843346656
GET THIS BOOKExcellence in the Stacks

Excellence in the Stacks details the philosophies, practices and innovations of award-winning libraries over the last ten years. It will inform the profession and highlight the themes and strategies these liberal-arts colleges share, and where they differ. Using the Association of Research and College Libraries Excellence in Academic Libraries Award standards as guidelines for exploring librarianship, this book gathers the perspectives of all types of librarians at all levels of employment. By highlighting winners' holistic approaches it helps define and

Research Techniques for Scholars and Students in Religion and Theology

Research Techniques for Scholars and Students in Religion and Theology
  • Author : Dennis C. Tucker
  • Publisher : Information Today, Inc.
  • Release Date : 2000
  • ISBN : 1573870897
GET THIS BOOKResearch Techniques for Scholars and Students in Religion and Theology

Explains and demonstrates six important components required for retrieving data and utilizations skills in the field of religion and theology including the layout of a library, the library catalog, and the reference collection. Also describes the importance of periodical literature and how to use it along with the Internet and the World Wide Web. Concludes with explaining and illustrating a successful method for research documentation.

Reflections

Reflections
  • Author : Spencer Geswein
  • Publisher : WestBow Press
  • Release Date : 2021-05-21
  • ISBN : 9781664231009
GET THIS BOOKReflections

“It is admirable to be a man among men, eager to listen, calculated in speech, proudly developing broad shoulders, thick skin, a robust spine, and a love of God, country, and women as complementary equals. It’s okay to be strong, courageous, faithful, chivalrous, and full of virility, and it’s okay to develop one’s position of leadership and authority. With all my vices, weaknesses, and shortcomings, this is who I strive to be. It’s who we want

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations
  • Author : Robert L. Heath,Robert Lawrence Heath
  • Publisher : SAGE
  • Release Date : 2010-07-29
  • ISBN : 9781412977807
GET THIS BOOKThe SAGE Handbook of Public Relations

This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.

The Untold Power

The Untold Power
  • Author : Melody T. Fisher
  • Publisher : Business Expert Press
  • Release Date : 2022-07-19
  • ISBN : 9781637422410
GET THIS BOOKThe Untold Power

The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups. The evolution and advancement of public relations have been recorded and taught as an integral part of the communications curriculum, but the stories of these trailblazers went untold. The text offers snapshots of past, present, and future endeavors with the hope that the reader will be inspired, reflective, and

Public Relations in the Military

Public Relations in the Military
  • Author : Bob Pritchard,Mari K. Eder,Kim Marks Malone,Matthew Kroll,Katie Cousins,Skye Martin
  • Publisher : Business Expert Press
  • Release Date : 2022-11-17
  • ISBN : 9781637424087
GET THIS BOOKPublic Relations in the Military

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people

Ethical Voices

Ethical Voices
  • Author : Mark W. McClennan
  • Publisher : Business Expert Press
  • Release Date : 2022-12-16
  • ISBN : 9781637424193
GET THIS BOOKEthical Voices

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies. EthicalVoices uses the PRSA Code of

Utah Economic and Business Review

Utah Economic and Business Review
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2004
  • ISBN : UIUC:30112086046882
GET THIS BOOKUtah Economic and Business Review

Routledge Handbook of Hospitality Marketing

Routledge Handbook of Hospitality Marketing
  • Author : Dogan Gursoy
  • Publisher : Routledge
  • Release Date : 2017-10-02
  • ISBN : 9781315445519
GET THIS BOOKRoutledge Handbook of Hospitality Marketing

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The

The Liar Society

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  • Author : Lisa Roecker,Laura Roecker
  • Publisher : Sourcebooks, Inc.
  • Release Date : 2011-03-01
  • ISBN : 9781402256349
GET THIS BOOKThe Liar Society

"A page-turning, pearl-clutching mystery!" -Kimberly Derting, author of The Body Finder and Desires of the Dead "One killer novel." -Lee Nichols, author of the Haunting Emma series "The moment you finish, you'll start writing your fan letter, begging for more." -Adele Griffin, National Book Award Finalist and author of The Julian Game and Picture the Dead Since when do the dead send emails? Kate Lowry's best friend Grace died a year ago. So when she gets an email from her,