Content Strategy at Work

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  • Publisher : Elsevier
  • Release : 25 January 2012
  • ISBN : 9780123919298
  • Page : 184 pages
  • Rating : 4.5/5 from 103 voters

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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

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Content Strategy at Work

Content Strategy at Work
  • Author : Margot Bloomstein
  • Publisher : Elsevier
  • Release Date : 2012-01-25
  • ISBN : 9780123919298
GET THIS BOOKContent Strategy at Work

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think.

Content Strategy for the Web

Content Strategy for the Web
  • Author : Kristina Halvorson,Melissa Rach
  • Publisher : New Riders
  • Release Date : 2012-02-28
  • ISBN : 9780132883245
GET THIS BOOKContent Strategy for the Web

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is

The Elements of Content Strategy

The Elements of Content Strategy
  • Author : Erin Kissane
  • Publisher : Unknown
  • Release Date : 2011
  • ISBN : 0984442553
GET THIS BOOKThe Elements of Content Strategy

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover.

The Content Strategy Toolkit

The Content Strategy Toolkit
  • Author : Meghan Casey
  • Publisher : New Riders
  • Release Date : 2015-06-06
  • ISBN : 9780134105123
GET THIS BOOKThe Content Strategy Toolkit

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array

The Content Advantage (Clout 2.0)

The Content Advantage (Clout 2.0)
  • Author : Colleen Jones
  • Publisher : New Riders
  • Release Date : 2018-07-11
  • ISBN : 9780135159521
GET THIS BOOKThe Content Advantage (Clout 2.0)

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content

Content Strategy at Work

Content Strategy at Work
  • Author : Margot Bloomstein
  • Publisher : Elsevier
  • Release Date : 2012-02-17
  • ISBN : 9780123919229
GET THIS BOOKContent Strategy at Work

Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.

Content Strategy

Content Strategy
  • Author : Rahel Anne Bailie,Noz Urbina
  • Publisher : Unknown
  • Release Date : 2012-12-01
  • ISBN : 1937434168
GET THIS BOOKContent Strategy

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how

Practical Content Strategy & Marketing

Practical Content Strategy & Marketing
  • Author : Julia McCoy
  • Publisher : Julia McCoy
  • Release Date : 2017-11-27
  • ISBN : 9781978318281
GET THIS BOOKPractical Content Strategy & Marketing

Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “

Content Strategy in Technical Communication

Content Strategy in Technical Communication
  • Author : Guiseppe Getto,Jack Labriola,Sheryl Ruszkiewicz
  • Publisher : Routledge
  • Release Date : 2019-09-19
  • ISBN : 9780429574986
GET THIS BOOKContent Strategy in Technical Communication

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the

Content Everywhere

Content Everywhere
  • Author : Sara Wachter-Boettcher
  • Publisher : Rosenfeld Media
  • Release Date : 2012-12-12
  • ISBN : 9781933820903
GET THIS BOOKContent Everywhere

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Enterprise Content Strategy

Enterprise Content Strategy
  • Author : Kevin Nichols
  • Publisher : XML Press
  • Release Date : 2015-01-02
  • ISBN : 9781492002123
GET THIS BOOKEnterprise Content Strategy

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book

Managing Enterprise Content

Managing Enterprise Content
  • Author : Ann Rockley,Charles Cooper
  • Publisher : New Riders
  • Release Date : 2012-02-14
  • ISBN : 9780132931649
GET THIS BOOKManaging Enterprise Content

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This

The Language of Content Strategy

The Language of Content Strategy
  • Author : Scott Abel,Rahel Anne Bailie
  • Publisher : XML Press
  • Release Date : 2014-02-15
  • ISBN : 9781492001966
GET THIS BOOKThe Language of Content Strategy

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation.

Content Strategy for Mobile

Content Strategy for Mobile
  • Author : Anonim
  • Publisher : Ingram
  • Release Date : 2012-01-01
  • ISBN : 1937557081
GET THIS BOOKContent Strategy for Mobile

Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.

Content Strategy

Content Strategy
  • Author : Guiseppe Getto,Jack T. Labriola,Sheryl Ruszkiewicz
  • Publisher : Taylor & Francis
  • Release Date : 2022-11-30
  • ISBN : 9781000770957
GET THIS BOOKContent Strategy

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace.