Case Studies on Food Experiences in Marketing Retail and Events

Book Case Studies on Food Experiences in Marketing  Retail  and Events Cover

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  • Publisher : Woodhead Publishing
  • Release : 21 August 2020
  • ISBN : 9780128177938
  • Page : 236 pages
  • Rating : 4.5/5 from 103 voters

Download Case Studies on Food Experiences in Marketing Retail and Events in PDF, Epub and Kindle

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

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Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events
  • Author : Susanne Doppler,Adrienne Steffen
  • Publisher : Woodhead Publishing
  • Release Date : 2020-08-21
  • ISBN : 9780128177938
GET THIS BOOKCase Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences,

Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems
  • Author : Alexandre Dolgui,Alain Bernard,David Lemoine,Gregor von Cieminski,David Romero
  • Publisher : Springer Nature
  • Release Date : 2021-09-01
  • ISBN : 9783030859060
GET THIS BOOKAdvances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and selected from 529 submissions. They discuss artificial intelligence techniques, decision aid and new and renewed paradigms for sustainable and resilient production systems at four-wall factory and value chain levels. The papers are organized in the following topical sections: Part I: artificial intelligence based optimization techniques

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-05
  • ISBN : 9780081020388
GET THIS BOOKCase Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

Business and Post-disaster Management

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  • Author : C. Michael Hall,Sanna Malinen,Rob Vosslamber,Russell Wordsworth
  • Publisher : Routledge
  • Release Date : 2016-01-29
  • ISBN : 9781317276340
GET THIS BOOKBusiness and Post-disaster Management

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to

Experiential Marketing

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  • Publisher : Routledge
  • Release Date : 2020-12-28
  • ISBN : 9781000297973
GET THIS BOOKExperiential Marketing

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York

Event Design

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  • Author : Greg Richards,Lénia Marques,Karen Mein
  • Publisher : Routledge
  • Release Date : 2014-10-10
  • ISBN : 9781134497096
GET THIS BOOKEvent Design

Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events,

The Routledge Handbook of Tourism Experience Management and Marketing

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  • Author : Saurabh Kumar Dixit
  • Publisher : Routledge
  • Release Date : 2020-05-18
  • ISBN : 9780429512315
GET THIS BOOKThe Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing

Case Studies in Food Policy for Developing Countries

Case Studies in Food Policy for Developing Countries
  • Author : Per Pinstrup-Andersen,Fuzhi Cheng
  • Publisher : Cornell University Press
  • Release Date : 2018-07-05
  • ISBN : 9780801466373
GET THIS BOOKCase Studies in Food Policy for Developing Countries

The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed to complement the textbook Food Policy for Developing Countries by Per Pinstrup-Andersen and Derrill D. Watson II, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental

Resources in Education

Resources in Education
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1981
  • ISBN : OSU:32435020717187
GET THIS BOOKResources in Education

Heritage, Culture and Society

Heritage, Culture and Society
  • Author : Salleh Mohd Radzi,Mohd Hafiz Mohd Hanafiah,Norzuwana Sumarjan,Zurinawati Mohi,Didi Sukyadi,Karim Suryadi,Pupung Purnawarman
  • Publisher : CRC Press
  • Release Date : 2016-10-26
  • ISBN : 9781315386973
GET THIS BOOKHeritage, Culture and Society

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant

Retail Internationalization

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  • Author : Stefan Elsner
  • Publisher : Springer Science & Business Media
  • Release Date : 2013-09-07
  • ISBN : 9783658010966
GET THIS BOOKRetail Internationalization

The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the

The Exporter's Handbook to the U.S. Wine Market

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  • Author : Deborah M. Gray
  • Publisher : Board and Bench Publishing
  • Release Date : 2015-10-01
  • ISBN : 9781935879534
GET THIS BOOKThe Exporter's Handbook to the U.S. Wine Market

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer,

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  • Publisher : John Wiley & Sons
  • Release Date : 2021-05-11
  • ISBN : 9781119691495
GET THIS BOOKAdvertising by Design

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a

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  • Author : Anne Lorentzen,Karin Topsø Larsen,Lise Schrøder
  • Publisher : Routledge
  • Release Date : 2015-05-22
  • ISBN : 9781134642342
GET THIS BOOKSpatial Dynamics in the Experience Economy

This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines

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  • Author : Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-02-02
  • ISBN : 9783834967404
GET THIS BOOKStrategic Retail Management

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All