Case Based Research in Tourism Travel Hospitality and Events

Book Case Based Research in Tourism  Travel  Hospitality and Events Cover

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  • Publisher : Springer Nature
  • Release : 09 December 2022
  • ISBN : 9789811646713
  • Page : 503 pages
  • Rating : 4.5/5 from 103 voters

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This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of "real world issues", the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

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Case Based Research in Tourism, Travel, Hospitality and Events

Case Based Research in Tourism, Travel, Hospitality and Events
  • Author : Marianna Sigala,Anastasia Yeark,Rajka Presbury,Marcela Fang,Karen A. Smith
  • Publisher : Springer Nature
  • Release Date : 2022
  • ISBN : 9789811646713
GET THIS BOOKCase Based Research in Tourism, Travel, Hospitality and Events

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism

Tourist Health, Safety and Wellbeing in the New Normal

Tourist Health, Safety and Wellbeing in the New Normal
  • Author : Jeff Wilks,Donna Pendergast,Peter A. Leggat,Damian Morgan
  • Publisher : Springer Nature
  • Release Date : 2021-11-29
  • ISBN : 9789811654152
GET THIS BOOKTourist Health, Safety and Wellbeing in the New Normal

The COVID-19 pandemic has changed the face of international and domestic tourism and sharply focused attention on the importance of tourist health, safety and wellbeing like never before. This book offers a unique perspective on the challenges facing the world’s largest service industry to protect and care for customers in a rapidly evolving environment where borders have closed, social distancing rules apply and personal hygiene has become a key focus in everyday life. Yet tourism is a very resilient

Marketing Research for the Tourism, Hospitality and Events Industries

Marketing Research for the Tourism, Hospitality and Events Industries
  • Author : Bonita Kolb
  • Publisher : Routledge
  • Release Date : 2018-01-29
  • ISBN : 9781351702218
GET THIS BOOKMarketing Research for the Tourism, Hospitality and Events Industries

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of

Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events
  • Author : Nigel Evans
  • Publisher : Routledge
  • Release Date : 2015-01-30
  • ISBN : 9781135038274
GET THIS BOOKStrategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach

Advances in Social Media for Travel, Tourism and Hospitality

Advances in Social Media for Travel, Tourism and Hospitality
  • Author : Marianna Sigala,Ulrike Gretzel
  • Publisher : Routledge
  • Release Date : 2017-07-20
  • ISBN : 9781317185130
GET THIS BOOKAdvances in Social Media for Travel, Tourism and Hospitality

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in

Research Methods in Tourism, Hospitality and Events Management

Research Methods in Tourism, Hospitality and Events Management
  • Author : Paul Brunt,Susan Horner,Natalie Semley
  • Publisher : SAGE
  • Release Date : 2017-09-27
  • ISBN : 9781526422248
GET THIS BOOKResearch Methods in Tourism, Hospitality and Events Management

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Evolving Paradigms in Tourism and Hospitality in Developing Countries

Evolving Paradigms in Tourism and Hospitality in Developing Countries
  • Author : Bindi Varghese
  • Publisher : CRC Press
  • Release Date : 2018-09-07
  • ISBN : 9781351593892
GET THIS BOOKEvolving Paradigms in Tourism and Hospitality in Developing Countries

This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future. Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume

Technology Application in Tourism Fairs, Festivals and Events in Asia

Technology Application in Tourism Fairs, Festivals and Events in Asia
  • Author : Azizul Hassan
  • Publisher : Springer Nature
  • Release Date : 2022-05-03
  • ISBN : 9789811680700
GET THIS BOOKTechnology Application in Tourism Fairs, Festivals and Events in Asia

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The

The History and Evolution of Tourism

The History and Evolution of Tourism
  • Author : Prokopis A. Christou
  • Publisher : CABI
  • Release Date : 2022-02-11
  • ISBN : 9781800621282
GET THIS BOOKThe History and Evolution of Tourism

This book provides an overview of the history and evolution of tourism to the present, and speculates on possible and probable change into the future. It discusses significant travel, tourism and hospitality events while referring to tourism-related notions and theories that have been developed since the beginnings of tourism. Its scope moves beyond a comprehensive historical account of facts and events. Instead, it bridges these with contemporary issues, challenges and concerns, hence enabling readers to connect tourism past with the

Social Media in Travel, Tourism and Hospitality

Social Media in Travel, Tourism and Hospitality
  • Author : Evangelos Christou
  • Publisher : Routledge
  • Release Date : 2016-04-01
  • ISBN : 9781317053804
GET THIS BOOKSocial Media in Travel, Tourism and Hospitality

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written

Alternative Tourism in Turkey

Alternative Tourism in Turkey
  • Author : Istvan Egresi
  • Publisher : Springer
  • Release Date : 2016-12-08
  • ISBN : 9783319475370
GET THIS BOOKAlternative Tourism in Turkey

This book takes inventory of and evaluates the available resources for the development of alternative tourism in Turkey. It examines the role of alternative tourism in future tourism development plans and proposes public policies necessary to assure sustainability. Although tourism started later in Turkey than in the Western Mediterranean countries it has grown very rapidly during the last three decades and today the country ranks among the top ten countries in the world in terms of both arrivals and receipts.

Frameworks for Tourism Research

Frameworks for Tourism Research
  • Author : Douglas G. Pearce
  • Publisher : CABI
  • Release Date : 2012-01-01
  • ISBN : 1845938992
GET THIS BOOKFrameworks for Tourism Research

Frameworks are the foundation of good scholarship. They structure, organize and communicate research, underpin individual studies and shape the field of study as a whole. This book introduces students to the concept of frameworks in tourism research and provides a review, discussion and critique of frameworks. Theoretical, conceptual, analytical and integrative frameworks are all covered in detail, with the features, use, strengths and limitations of each from discussed and illustrated using a wide range of examples and applications across the

The Emerald Handbook of Destination Recovery in Tourism and Hospitality

The Emerald Handbook of Destination Recovery in Tourism and Hospitality
  • Author : Priyakrushna Mohanty,Anukrati Sharma,James Kennell,Azizul Hassan
  • Publisher : Emerald Group Publishing
  • Release Date : 2022-11-07
  • ISBN : 9781802620757
GET THIS BOOKThe Emerald Handbook of Destination Recovery in Tourism and Hospitality

Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.

Digital Transformation and Innovation in Tourism Events

Digital Transformation and Innovation in Tourism Events
  • Author : Azizul Hassan
  • Publisher : Taylor & Francis
  • Release Date : 2022-06-16
  • ISBN : 9781000596618
GET THIS BOOKDigital Transformation and Innovation in Tourism Events

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The

The Emerald Handbook of ICT in Tourism and Hospitality

The Emerald Handbook of ICT in Tourism and Hospitality
  • Author : Azizul Hassan,Anukrati Sharma
  • Publisher : Emerald Group Publishing
  • Release Date : 2020-11-30
  • ISBN : 9781839826887
GET THIS BOOKThe Emerald Handbook of ICT in Tourism and Hospitality

The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.